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Esports and Video Games Will Pave the Way for New Supplement Innovation (article)

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Esports and Video Games Will Pave the Way for New Supplement Innovation
By Matt Weik, May 23rd, 2020




Remember when your mom used to tell you to stop playing all those video games and that it’ll rot your brain? Or how about you’re a “geek” if all you do is play video games all day? Well, esports and video games are booming with no end in sight and I believe they are going to pave the way for new supplement innovation. Not only that, but esports and video games are making kids and the younger generation a lot of money. So much so that Ninja is playing video games full-time and making millions of dollars. Now, tell me again how bad video games are when the cash register keeps ringing?


The Esports and Video Game Market is BOOMING
While back in the day my idea of fun was using cheat codes to beat video games, gamers today are going head-to-head with others across the globe and need to be mentally prepared to do battle with someone who wants to rip their face off. Ok, maybe it’s not THAT intense but if you’ve ever watched someone play in a Madden tournament, you’d think they were at an actual football game – it’s extreme.

Looking at recent market research, it is said that the gaming market will grow to be more than $180B by 2021. That’s mind-blowing when you think about it. The president of Ingredients by Nature was quoted saying, “The rising surge of popularity of esports and video gaming as a whole has caught the natural products industry by surprise and therefore somewhat unprepared. Around 70% of US consumers play video games, including via phones, which means the market for gamer-centric formulations is huge. Fortunately, the science is already out there about ingredients supporting cognitive health, eye health, blood sugar levels and other health categories, which all apply to the video game industry. As such, I do believe we will see a lot more suppliers and manufacturers coming out with solutions focused on the esports category and better educating consumers on how they affect overall health and performance.”

Here’s the interesting part and something I don’t exactly agree with. Many are now touting gamers as “athletes.” This has me scratching my head. By definition, an athlete is “a person who is proficient in sports and other forms of physical exercise.” Gamers aren’t exactly engaging in any form of exercise when they are playing video games, so I have a hard time categorizing them as an athlete by any stretch of the imagination. I’m sure that will piss off a bunch of people in the gaming community but that’s how I feel.

To me, a gamer is his or her own category. They’re a “gamer” and not an “athlete.” Let’s not confuse the two. You don’t need to be athletic to be a gamer. But that’s not to say that the supplement industry shouldn’t be paying attention to them and how they can provide those who engage in esports and video games with an advantage as well as health benefits.


New Supplement Innovation Thanks to Esports and Gaming Industry
While most of the supplements on the market right now are not directed at gamers, there is some crossover. Nootropics are huge in the gaming community as are energy drinks and caffeine supplements. With the increased focus on esports and video games, we have seen more and more supplement companies shifting some of their focus or creating a completely separate line of products for gamers.

When you think about the wants and needs of gamers, it all boils down to memory, cognition, focus, mental performance, reaction time, eye health, and overall energy levels and endurance. Supplement brands are putting more of their focus on ingredients and profiles that fit these needs.

And although the target market for such supplements mentioned is on gamers, they can be rolled into the general population as well. For instance, nootropics can be extremely advantageous for gamers. However, before nootropics were getting any buzz, I wanted MET-Rx (who I worked for at the time) to launch a product that the average American could use to help them stay productive and focused at work and school. What type of product was it? Nootropics. These types of products could even be used with athletes such as golfers, bowlers, tennis players, shooters (shooting sports), heck… any athlete who needs to be extremely focused and wants an increase in mental performance.

You can also think of the whole CBD craze going on right now. Everyone and their brother are trying to get their hands on CBD products to help them relax along with all of the health benefits. I see nootropics and gaming supplements fitting the same mold.

The whole energy drink push I feel is going to fizzle out over the next few years (but not completely, simply slow down) and the movement towards nootropics will step in. Energy drinks taste great, give you energy, but many can give you a crash – something gamers can’t afford when they need to maintain a heightened level of mental performance when playing. Regardless if the energy drink is full of caffeine or is caffeine-free, people (right now) are buying them by the case and you see them popping up in retailers across the nation.

With more and more focus being put on esports and video games, it provides the perfect storm for supplement brands to potentially shift some of their focus or for new brands to emerge. While we can’t say ALL gamers have poor nutrition, it’s quite common to see them snacking on items throughout the day rather than taking the time to make a healthy meal that is made up of high-quality protein, healthy fats, and complex carbohydrates for sustained energy without the blood sugar spike that sends their energy on a roller coaster ride.

I’m excited to see what supplements are brought to the market in the next year. It is my opinion that we have only scratched the surface as to what will be available. And don’t be surprised if you see some of the supplement brands we are used to seeing in the fitness industry going after the gaming industry and sponsoring events and possibly even some gamers themselves (or at least have some sort of affiliation with them).


Related CJM Articles
From April 6th, 2019 >>>>
Gamers in the Supplement Industry’s Crosshairs
From June 5th, 2029 >>>> Top 5 Supplements for Gamers
 

asashouryu

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Yeah - caffeine/energy drinks are such a huge market - will get bigger and bigger with e"sports". hahaha.
 

Deleted

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Im still a nerd i love video games still!! Cant wait for last of us 2
 

TimPaige

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Hi friends, I have a question. Have any of you boost accounts in Dota 2? I have some questions about this and would like someone to help me. I decided to boost an account on Dota 2, I even wrote in a few forums if someone agrees to sell me, but unfortunately, nobody answered. Then I found a site that deals with this dota2-boost.com. Did anyone use it? How does the account purchase process take place and what are the prices for them?
 
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Yes, that's right, at least I hope that this is true. By the way, I am a big admirer of all kinds of video games, but I like the most CS: GO, and that is because playing this game I can make money. Yes guys you read that right. Now it's possible to sell csgo skins for real money so just find out how to do that and start making money. I hope you will take this awesome opportunity. I wish you the best and have a wonderful day!
 
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surfius

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It's true that esports industry is booming right now, more than never.
 

bismarc123

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I agree with you that esports and video games are growing very fast in our days but they are stopped a little bit by the coronavirus pandemic like all of the world economy. But what makes me happy is that the industry that was created around gaming is still growing and I can say that it grows faster than before the pandemic. For example, I am a cs go player and I play just for my pleasure. I don't try to get into esports or play at a very high level but I want to play at global so I decided to buy and I was surprised by the quality of these services.
 
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ElectricRocker

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I agree with you that esports and video games are growing very fast in our days but they are stopped a little bit by the coronavirus pandemic like all of the world economy. But what makes me happy is that the industry that was created around gaming is still growing and I can say that it grows faster than before the pandemic. For example, I am a cs go player and I play just for my pleasure. I don't try to get into esports or play at a very high level but I want to play at global so I decided to buy and I was surprised by the quality of these services.
2C49C21E-02A2-449D-8BDE-DCB272F7DA82.jpeg
 
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surfius

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It's like the only domain that's been developing during the pandemic, so it's gonna be in front of the rest for some years to come. I mean it was already super fast growing and made a pretty noticeable discrepancy between it and other domains. I had a lot of free time these past few months, as the majority did, and I started playing all the old school games from my childhood. Got all the keys I needed from here https://www.cdkeysforgames.com/games/uplay-games/the-division-2-warlords-of-new-york/ and the memories started to rush in. The graphics have come so so far, it's unbelievabel.
 
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axisx

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Damn the article is really interesting, I don't understand why no one thanked the author for this. Thanks, man! I used to do it too, until I found a League that we now play with friends every day and it's really an amazing game. To do this, we found a cool service that allows you to buy rocket league items and improve the quality and skills of characters in good scenes. It was in this place that we managed to find something that interested us for quite a long time. It seems to me that you will also like it here, if you still do not know about this service, then be sure to look at their cool offers
 
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Zbignew

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Are esports players (I can't bring myself to call them athletes) drug tested? Serious question, I have no idea.
 

JameoN

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Are esports players (I can't bring myself to call them athletes) drug tested? Serious question, I have no idea.
Are you asking if gamers are tested ? I really need to know this now. I'm a bit aggetated by it because you can argue both sides. Fuck.
 

Zbignew

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Are you asking if gamers are tested ? I really need to know this now. I'm a bit aggetated by it because you can argue both sides. Fuck.

I'm with you on this. I kinda want to know, but I don't care enough to google it.
 

Pomonlisan

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The Esports domain is something mind-blowing these days. There are many fans and many players, and the community has countless members who enjoy playing a good game alone or together with a team. I remember that the Internet Cafes used to be something like that when I was young. We used to gather there and play a lot of games together. Even though I respect the Esports championships and adore their work, I think they should pay some attention to old games. I will enjoy watching an FNAF contest sometime. If you think that would be boring, you should try it with this cool MOD https://fridaynightfunkin.games/fnf-vs-huggy-wuggy/ that makes everything harder, scarier, and way funnier.
 
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The Esports domain is something mind-blowing these days. There are many fans and many players, and the community has countless members who enjoy playing a good game alone or together with a team. I remember that the Internet Cafes used to be something like that when I was young. We used to gather there and play a lot of games together. Even though I respect the Esports championships and adore their work, I think they should pay some attention to old games. I will enjoy watching an FNAF contest sometime. If you think that would be boring, you should try it with this cool MOD https://fridaynightfunkin.games/fnf-vs-huggy-wuggy/ that makes everything harder, scarier, and way funnier.
Gtfo
 
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